Netflix values the recommendation engine powering its content suggestions at $1 billion per year and Amazon says its system drives a 20-35% lift in sales annually. What makes these systems so valuable? The answer lies in the data science that powers them.
What does it mean to be data-driven? It’s not about finding analytical fairy dust that you can sprinkle to make everything better, but a deep-rooted approach […]
The traditional approach to supporting business with information technology has been via the enterprise application. Each application was written for a specific hardware platform and integrated […]
The phrase “data science platform” has been bandied about a lot recently — at conferences, in market research, and in tech publications like this one. Forrester […]