Data Science isn’t one-size-fits-all. We provide data solutions that are tailored to your unique needs, no matter what you do. Operationalize data science work across every department with tools and resources through our solution.
What is Data Science Success?
When you join with My Big Data Science Cloud, you don’t just get a data science platform. Every user automatically receives support services designed to help scale your data science efforts and successfully leverage our platform features, including access to our data science online community, advisory services, and on-premise platform implementation.
What is a customer life time value model?
A predictive customer lifetime value model uses data to forecast the amount of revenue or profit a customer will generate over the course of his or her relationship with your business. Standard approaches to lifetime value rely entirely on historical data to segment customers into groups based on past spending or behavior; a predictive model, on the other hand, will tell you how much an individual customer is likely to spend on your business in the long term.
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Why is a lifetime value model important to my business?
With granular, customer-level information about profit or revenue, you can tailor marketing materials, develop targeted campaigns, and customize sales pitches to customers who are more likely to be valuable to your business. Push the model's outputs directly into the systems and tools that are used by your sales, customer service, and marketing teams for optimized decision making.
Why is a churn model important to my business?
Having information about the customer behaviors that precede churn, as well as churn risk ratings for individual customers, can help you take targeted action to retain your most valuable clients. A well-constructed model can inform a wide range of decisions — like which customers to target with an email campaign or discount — and flow that information into customer service and marketing tools.